Faded Fish

Coastal living with a laid-back edge

Catch the look, ride the drift.

Inspired by coastal life

The Faded Fish Story

Life moves slower here. The sun hits a little harder. And the good stuff? It only gets better with time. That’s the vibe. Laid-back, eclectic, built for people who know how to stay calm in the storm.

Discover the Drift

Cool stuff that just hits right.

If you know, you know.

This isn’t just apparel

It’s a way to move through the day.

Discover the Drift

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Faded Fish

Faded Favorites

Stay Faded on Instagram